Camera della Moda
Dassuyamoroso with Z-Emotion x Memento
For the first time, Camera della Moda welcomed a brand that chose to step away from a traditional presentation format, embracing a more digital and innovative approach. To mark the launch of Dassuyamoroso, guests were invited to an immersive experience featuring Z-Emotion inside the historic building at Piazza del Duomo 31, and Memento, which brought an NFT AR treasure hunt to life across the globe.
Vision
A new way of telling stories through fashion - where design meets innovation and experiences live both in the room and beyond.
Production
The project involves coordinating multiple teams and companies across different parts of the world, ensuring that every detail is aligned and ready for the big launch. Managing complex logistics and timelines is key to delivering a seamless, immersive experience.
Process
Together with Z-Emotion, we understood the need to elevate both the creative concept and the communication strategy. In close collaboration with the brand founders, a partnership with Memento - a tech company specializing in app development - was established, adding a unique digital layer to the experience.
Output
The result is an immersive, multi-layered experience where fashion, technology, and storytelling converge. Guests explore physical displays, interact with digital twins, and participate in a global NFT AR treasure hunt - a presentation that bridges the real and virtual worlds.
Z-Emotion Brings
Dassuyamoroso’s Metaverse
to Life
With Z-Emotion, the brand brought to life an immersive metaverse inspired by its collection.
In this virtual space, visitors could not only explore the digital twins of the looks but also walk through the key elements and inspirations behind a collection designed to merge fashion and technology.
In this virtual space, visitors could not only explore the digital twins of the looks but also walk through the key elements and inspirations behind a collection designed to merge fashion and technology.
A Collectible Collection
Together with Memento - a tech company specializing in AR and digital collectibles - the 3D twins of the collection’s looks were reimagined as limited-edition NFTs, hidden across the city of Milan. Through an interactive online app, visitors were invited to follow digital clues and collect each piece, turning the presentation into a city-wide treasure hunt.
A Worldwide Creative Action - Building a Global Design Community
Through a targeted social media initiative, Memento fostered an international network of emerging fashion designers, encouraging a dynamic exchange of references, creative processes, and conceptual approaches. This community became an open platform where designers could showcase and refine their vision, while remaining deeply connected to their cultural and geographic identities.
Each participant shared the signature look from their most recent collection, which was then translated into high-fidelity 3D models and integrated into the blockchain as limited-edition digital collectibles. To anchor these works to their origins, designers provided meaningful geolocations — from personal spaces to cultural landmarks — allowing each collectible to be positioned in situ across the globe.
This initiative bridged digital innovation with physical context, transforming individual narratives into a collective, decentralized cartography of contemporary fashion.
Each participant shared the signature look from their most recent collection, which was then translated into high-fidelity 3D models and integrated into the blockchain as limited-edition digital collectibles. To anchor these works to their origins, designers provided meaningful geolocations — from personal spaces to cultural landmarks — allowing each collectible to be positioned in situ across the globe.
This initiative bridged digital innovation with physical context, transforming individual narratives into a collective, decentralized cartography of contemporary fashion.
Key Points
- Strategic partnerships and community-driven storytelling.
- Coherent multi-channel presence.
- Streamlined production flows.
- Clear, fast, and impactful vertical outputs.
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