Digital Production

I assisted in managing daily production workflows - from product campaigns to lookbooks - helping to align creative direction with operational needs. This included coordinating timelines, ensuring assets were delivered correctly, and maintaining accuracy across digital platforms.

Product Focus

A key part of my role involved supporting the product preparation and selection process. I worked closely with the merchandising team to ensure priorities and brand guidelines were respected, coordinated logistics to guarantee product availability on set, and assisted the styling team in highlighting key items with strong commercial relevance.

Collaboration

Working alongside the internal creative team and external collaborators, including stylists Karl Templer and Imruh Asha, I supported productions where design precision and brand storytelling came together. These collaborations offered insight into the detailed process behind large-scale creative projects.

On Set & Coordination

On set, I provided logistical and organizational support - liaising with agents, vendors, and technical teams to ensure smooth execution. My contribution focused on keeping communication clear, schedules on track, and production details under control.