Metaverse x Luxury Symposium Naples Edition

Symposium

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Held at Villa Doria d'Angri, the Symposium followed the signature Limitless Innovation format, supported by MoreNFT and BonusLab for media coverage. The event brought to Naples a reflection on innovation and digital transformation across fashion and craftsmanship.

On stage, Fabrizio Rinaldi (Armani) explored the value of innovation and growth mindset, while Davide Sgherri, Head of New Media at Dolce & Gabbana, shared his perspective on community building through Web3 technologies. Marc Sondermann, CEO of Fashion Magazine, together with professors from Parthenope University, discussed how Italy's fashion and craftsmanship ecosystem is evolving from education and professional formation to communication and storytelling. Blake Lezenski (Outlier Ventures), Alessandro Loggi (Co-founder of CVing), Fulvio Vinci and Francesco Moriello (MoreNFT) enriched the dialogue with insights into digital innovation. The Rector of Parthenope University, the City Councillor, and the Mayor of Naples embraced the Symposium as a starting point to mark Naples' renewed commitment to progress, research, and development in the digital field.

Expo
Showcasing Innovation in Fashion Tech

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After the Symposium, Limitless Innovation opened the floor to an Expo showcasing leading-edge startups and scale-ups whose solutions echoed the themes explored during the talks.
Among them:
Customix, a digital atelier that uses immersive 3D, AR/VR and metaverse technologies to help fashion brands tell their identity in new environments.
Over the Reality (OVR) builds a blockchain-enabled augmented reality platform that merges physical and digital worlds for geolocated experiences.
2WATCH, a media-tech company from Naples, designs phygital entertainment formats and platforms enabling brands to reach next-gen audiences through e-sports and immersive content.
Future Fashion (by Zakeke) offers 3D configurators, AR virtual try-ons and omnichannel commerce tools to bridge digital and physical shopping.
We Wear develops personalized avatars and virtual-fitting technology to enhance brand-consumer interaction in online and offline environments.

E. Marinella
The Essence of Neapolitan Craftsmanship

As part of the Naples experience, our guests were welcomed inside the historic boutique of E. Marinella, founded in 1914 by Eugenio Marinella and today one of the most iconic symbols of Neapolitan craftsmanship.

Known for its handmade ties, loved across generations and by the British royal family, Marinella represents the enduring elegance of Italian savoir-faire.
We were greeted by Maurizio Marinella, third generation of the family, and Alessandro Marinella, who is carrying the brand into the future through innovation while preserving its artisanal soul. In the courtyard beside the original shop, we met the seamstresses, many of whom have spent their lives here, watching the company grow and evolve. Touching the fabrics, seeing their precision, and walking through a workshop that still feels profoundly human despite the brand's global reach was deeply moving.

In a world where family-run fashion houses rarely endure unchanged, Marinella stands as an exception: a story of strategic choices, sound governance, values, and continuity that keeps the flag of true craftsmanship flying high.

Angela Srl
The Silent Power Behind Italian Craftsmanship

During our visit to Angela Srl, we stepped into more than a renowned leather goods manufacturer; we entered a place where fashion is still an art form.

Led by Angela Capezzuto in a small southern town, the company has grown into a trusted partner for luxury giants such as LVMH, Kering, and Prada.

What made this visit truly special was meeting not only the artisans crafting the finest leather pieces but also the resident artists who collaborate on unique projects. Among them, I had a conversation with an illustrator whose work has been personally chosen by Maria Grazia Chiuri for Dior's iconic foulards, each design hand-drawn by him and then reproduced on silk through intricate printing processes. In his words and in his art, I found a living example of how fashion is not just merely business or innovation, but a form of storytelling - a reminder that its greatest strength lies in its ability to be art.

Angela herself is a collector of the gifts received over the years from the luxury houses she collaborates with. Walking through her office felt like a guided tour through a private museum, where every piece tells a story of collaboration, respect, and the intertwining of creativity and heritage. It was a vivid reminder that true luxury is about more than products: it's about the people, the artistic vision, and the creative soul that shape its identity.

Even years later, I still look back on this visit as one of the most meaningful and transformative experiences of my journey in fashion.

A heartfelt thank you to Angela and her team for revealing the beauty of the authentic essence of Italian craftsmanship.